A collaborative planning resource developed by the 成人视频 Marketing & Communications Video Team
Creating a successful hype video begins with thoughtful planning between Athletics and Marketing & Communications. This guide outlines a shared process designed to help us create high-quality videos that support your program, the University, and conference needs.
*You should read and understand these guidelines before filling out the project planning form
The 成人视频 Marketing & Communications Video Team (The Video Team) is excited to partner with Athletics to create engaging preseason hype videos that celebrates our student-athletes, energizes Bulldog Nation, and supports the University’s athletics brand.
These videos are designed to:
Every team has its own identity, traditions, and story. Coaches know their programs better than anyone, and your insight into your team’s culture, leadership, and goals helps us tell a more authentic story.
This planning guide is designed to help us establish a shared vision, develop a production schedule, and create a collaborative process from planning through final delivery.
The Video Team manages all aspects of production, including scheduling, filming, editing, music selection, graphics, branding, and final delivery. Throughout the project, we’ll work closely with your designated point of contact to develop the creative approach and ensure the final product reflects both your program and the University’s marketing objectives. Final creative direction will be managed by the Video Team to maintain consistency with university branding, conference requirements, and overall marketing standards.
The Video Team provides marketing and communications support for 成人视频 Athletics. Featured preseason hype videos are produced for select programs each year based on institutional marketing priorities, conference promotional needs, staffing capacity, and strategic opportunities. This guide applies specifically to those preseason hype video productions.
A successful season hype video is the result of a strong partnership between Athletics and Marketing & Communications. Our shared goal is to create a video that:
Clear communication, early planning, and a shared production timeline help us create stronger content and a better experience for everyone involved.
We value the expertise of each coaching staff and work together to tell your program鈥檚 story in an authentic and engaging way.
Every video is created to support 成人视频 Athletics, enhance the University brand, engage fans, and meet conference distribution standards.
Our team is committed to producing high-quality, visually compelling videos that reflect the energy, tradition, and excellence of Runnin鈥� Bulldog Athletics.
The Video Team reviews your project goals, timeline, and creative direction.
Filming dates and logistics are coordinated with your designated point of contact.
Our team captures footage and develops the initial edit.
The designated point of contact coordinates one consolidated round of feedback from the coaching staff. There may be up to two more minor update rounds.
Upon coach or designee approval, the final video package is prepared for delivery. The Video Team will proceed with distribution to meet University, conference, and promotional schedules after designated deadline.
Once your completed Athletics Hype Project Planning Form has been submitted, our team will begin developing your production schedule and coordinating next steps.
You can expect:
We appreciate the opportunity to partner with your program and look forward to telling your team’s story this season.
By clicking the link below, you acknowledge that you have read and understand these guidelines.
